Facts read November 6, 2026
PostHog vs Vercel Web Analytics
PostHog is Cuely's default analytics pick when your description doesn't favor either one: product analytics, replays and feature flags with a large free allowance. Pick Vercel Web Analytics if you care most about Next.js and React.
Side by side
| Fact | PostHog | Vercel Web Analytics |
|---|---|---|
| What it is | Product analytics, session replay, feature flags and surveys in one tool. | Built-in, cookieless pageview analytics for Vercel projects. |
| Free plan | Free, no card: 1M analytics events, 5,000 session recordings, 1M feature flag requests per month, 1 project, 1 year retention. | Hobby: 50,000 events per month, 1-month reporting window, no custom events. |
| Paid from | Pay as you go: $0 base, billed only above each product's free allowance. | Pro: $0.03 per 1,000 events. |
| At 1,000 users | $0/month | $6/month |
| Open source | Yes | No |
| Self-hostable | Yes | No |
| Best for | Product analytics with per-account (group) analysis; Feature flags; Session replay | Quick traffic stats on a Vercel-hosted site |
| Watch out | Uses cookies by default; configure persistence and consent for EU users. | On Hobby (non-commercial), collection pauses after a 3-day grace period at 50,000 events. No custom events on Hobby. |
Where they differ
The published scores, from −3 to +3, that decide which one Cuely picks for each need.
| Need | PostHog | Vercel Web Analytics |
|---|---|---|
| sells to businesses (organizations, roles, SSO) | +3 Group analytics measures usage per customer account. | −1 Web traffic only, not per-account product usage. |
| keep costs as low as possible | +2 1M free events a month. | 0 No particular strength here. |
| prefers open source or self-hosting | +2 MIT-licensed and self-hostable with Docker Compose. | 0 No particular strength here. |
| EU data residency or GDPR | +2 EU cloud region available. | 0 No particular strength here. |
| Next.js or React | 0 No particular strength here. | +2 One component in a Next.js app on Vercel. |
| fewer vendors | 0 No particular strength here. | +2 Part of the hosting platform you already use. |
Sources: PostHog pricing (read November 6, 2026), Vercel Web Analytics pricing (read November 6, 2026). No vendor pays for placement.